What's New
$25.00
Create an epic sparkle stack—and beat summer boredom—with this fun DIY bracelet kit.
$85.00 ($104.00 value)
Hair done, makeup on… we’re in love!
$89.00 ($104.00 value)
Upgrade your skin routine to spa status!
$25.00 ($34.00 value)
Bring the eye candy and sweeten the cheeks with this scrumptious set of shades
$15.00 ($20.00 value)
Glosses so good, they’ll sweeten up any look
$29.00 ($63.50 value)
Go wild in the candy shop with this bundle for eyes, cheeks and lips!
$30.00 ($60.00 value)
This sweet graphic hoodie turns every outfit into your sundae best!
$45.00
Swirl on your sweetest shades and add a sprinkle of sparkle with this full brush set
$19.50 ($54.00 value)
Glow as bright as those holiday lights!
$39.00 ($55.00 value)
Watch your birthday wishes come true in fantasy hues!
$34.00
Step into sparkle fairyland with this eyes, face and lips set in enchanted-garden shades
$8.00
Clip hair out of the way and go full artistry mode on your makeup of the day
$16.00
Cleanser for tweens and teens made with clean skincare ingredients.
$18.00
This moisturizer for tweens and teens contains anti-blue light and anti-pollution complexes, plus other clean skincare ingredients
$20.00
It’s time to check in for your skincare journey—and this two-step regimen is your passport to glow!
$60.00
Bring the good vibes wherever you go with an ombre hoodie in Petite ‘n Pretty pink!
$39.00 ($51.00 value)
The ultimate beginner skincare set—plus a bonus selfie mirror!
$14.00 ($18.00 value)
Keep your full-size skincare routine safe and spill-proof with this deluxe cosmetic bag.
Pediatrician Approved
We did our homework, took the tests and got an A+ from pediatricians.
Cruelty Free
We do not test on animals (and never will).
Nut Free
Nut allergies are a bummer, but shouldn’t keep you from sparkling your way.
Made in The USA
We heart our local manufacturing partners.
Non-Toxic
Heavy metals, harsh chemicals, and other scary toxins? Not in our makeup.
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