A volumizing mascara that adds instant thickness and definition.
Pretty is a feeling and petites should never be underestimated. That’s why we started Petite ‘n Pretty — tweens and teens everywhere can sparkle their way with beauty made and sized just for them. No matter how much (or little) glitter we wear, we never cover up our core values. To us that means expression is everything and for everyone, and safety is the expectation — never the exception.
Next Gen Knows Best
We take our cue (and inspo) from them. They talked and we listened.
Pretty Is In Everyone
All shapes. All colors. All genders. Everything we do, say and make is about inspiring, not defining.
Play Is Powerful
Creativity is vital — especially in today’s social media climate of connectivity. Growing up? Still optional.
Cheek & Highlighter Duo
Glow into the school year with Sandbar Shimmer and Beachside Bronze delivering a side of sunshine in every season. Multidimensional pearls give these shades their light-catching warmth. You serve them up cool.
Show us how you do pretty with shades of sheer genius inspired by the warmth and wonder of sunny California. Your creativity takes center stage with this palette of silky soft eyeshadows, blush, highlighter and its very own dual-sided brush designed for petite features.
Pick your sparkle power, gloss boss! This high-powered lips gloss is nothing short of mega with dialed-up shine, cushion and Cloud Mine flava. Out sparkle the sun with Diamond Heist, bring on the mermaid vibes with Shell Shocked or keep the pink in pretty with shimmering Gia Pink.
Sparkle like you mean it with multidimensional glitter for hair and body in three mess-free shades. So Fancy is a rainbow captured in a bottle; BLVD Bling brings holographic dimension with duochrome shimmer and 14 Karat Wear It shines with golden warmth and champagne pearlescence.
Step behind-the-scenes to watch the sparkle in action. With our Gen Glitter, 10K Shine Lip Gloss and 9021-GLOW! Eye & Cheek Palette, there’s no wrong way to glow.