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bring on the eye candy
lip colors so good, they’ll sweeten up any look
shimmers, sparkles, blings and sheens
gather all your tools and keep them safe!
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No-rinse gentle cleanse wherever you glow
Step into sparkle fairyland with this eyes, face and lips set in enchanted-garden shades
Shimmers, sparkles, blings and sheens
Lip-softening richness meets dewy, high-gloss finish
Start your sparkle journey with easy-to-use, mess-free makeup perfect for young creatives.
Current status: high-powered gloss boss
Save on sheer shades for easy days
A volumizing mascara that adds instant thickness and definition.
A playful bouquet of petal-perfect hues and shades of splendor.
Dual-purpose clear finish for brows and lashes.
Petite-sized hydration perfect for travel!
A do-the-most glow in 4 high-shine shades
The signature scent of cotton candy dreams
A go-with-anything wardrobe of best-selling gloss shades
Your underarms’ BFF!
This moisturizer for tweens and teens contains anti-blue light and anti-pollution complexes, plus other clean skincare ingredients
Keep your full-size skincare routine safe and spill-proof with this deluxe cosmetic bag.
Frost your fringe however you like with this eye essentials set!
Score your softest, most glowing skin with these gentle essentials
Summer is a state of a glow
Stretch lashes to their fullest potential!
Our most-loved picks for a Cupid’s Bow glow!
A limited-edition set filled with school-friendly sparkle—including a new and exclusive Glo$$ Balm shade!
The lip gloss duo of your dreams is here!
Stay fresh on the go with this petite-sized cleanser!
An easy (and adorable) gift essential!
This kajal kohl eyeliner glides on super smooth in a natural shade of black.
Our non-prescription blue light glasses protect kids’ eyes during screen time—and they look mega-cute while doing it.
Drift away on cotton candy clouds this holiday season
A starter set that adds a touch of blush and a hint of sparkle.
Prepare to fall in love at first sparkle!
Just for our squad: get our latest and greatest products & exclusive merch delivered to your door!
You’ve got the makeup—now, learn how to put it on like a pro!
Keep that glow but leave the shine behind!
Everything tweens and teens need to slay at sleepover —skincare, makeup, and more!
Dual-ended makeup brush
Make your desert dreams a reality with this eye and cheek palette of tonal shades inspired by the dazzling desert landscape!
Stash your essentials in this sporty-chic beauty bag, made from durable neoprene in a punchy hot pink hue.
Feather up your brows and take flight!
Fresh-picked shades
Make a statement with our pink hair bow.
Love is in the air with this super-sweet set featuring Valentine’s Day must-haves!
Get creative with our easy-to-use press-on nail set, designed exclusively for petite-size nails!
Super-cute and compact, our Pink Sherpa Bag stores all your beauty essentials
Get ready for the new school year in style with this must-have makeup set!