11-year-old Jessalyn Grace is a lifestyle YouTuber who publishes back-to-school content, vlogs, fashion hauls, look books and more! She’s that sweet best friend we all wish we had as a kid. She has more than 850,000 subscribers on YouTube and they are all drawn to her bubbly personality and sweet nature!
Jessalyn actually reached out to us early on after we had just launched because she was really interested in makeup for kids and makeup for teens. She really liked what we were up to, creating prestige makeup for kids, tweens and teens that are paraben free, nut free, gluten free, non-toxic and safe for kids to use. Her mom, Kelly, was all about our safety line up as her daughter was becoming more and more interested in pretty makeup just for her.
We sent her a few things to try and she fell in love with our launch girls makeup kit so much that she did a full unboxing video on her channel. We were shocked at how many views the video received, and so quickly (currently at 1.9 million!). Her loyal followers are all at that age where they are just starting to discover beauty just like Jessalyn. They can relate!You can find Jessalyn all through our Holiday 2018 campaign and she sparkles like no other inside and out! She loves playing with makeup and really gravitates towards age-appropriate sparkle and shine that she can wear to school and when she’s hanging out with her friends. When we gave Jessalyn a sneak peak of the holiday collection, she really loved our new Gen Glitter shade Glitter on Ice (the prettiest blue glitter found in our Chill Club makeup gift set). She loves to add a little bit to her cheek bones for an extra touch of highlight and sparkle! Go check out Jessalyn on her platforms and tell her we said hey!