July marks one year of Petite ‘n Pretty bringing young creatives safe kids makeup made just for them. And what a year it has been! From launching with the party of the summer at the Beverly Hills Hotel to growing our IG Sparkle Squad to 75K just before our first birthday, it’s been an incredible year. Thanks for helping us glow and grow, Sparkle Squad! None of this could’ve happened without you. Enjoy in 3...2...
1. LAUNCH PARTAAYY!
It’s hard to imagine that a full year has passed since this very special (and very Petite ‘n Pretty) day at the Beverly Hills Hotel to officially mark our launch. Things we’ll never forget: The decked-out branded cookie table, balloons literally everywhere, our own backpacks and some of the very BEST outfits of the day we’ve ever seen. Talk about a fashionable crowd of young creatives! Oh, and of course, debuting Petite ‘n Pretty makeup safe for kids with mini makeovers for everyone!
2. L.O.L SURPRISE FASHION SHOW
Photo courtesy of JustJared.com
Shortly after our big launch, we had the most fun supplying all the pretty makeup for the L.O.L Surprise Fashion Show to celebrate their next big launch. Kids walked the runway dressed as their favorite L.O.L Surprise doll — THE toys kids are obsessed with these days — plus a little sparkle from Petite ‘n Pretty.
3. INSPIRING GEN Z WITH SAFE KIDS MAKEUP
Giving young creatives a space to create that’s all about them with safe kids’ makeup that’s all for them is what Petite ‘n Prety is all about. As our founder, Sam Cutler, notes in this Women’s Wear Daily’s writeup, “working with these younger kids and tweens is so authentic and genuine, and they’re excited! They want to be creative. It’s refreshing.”
4. MAKEOVERS TO MAKE A DIFFERENCE AT THE MATTEL PARTY ON THE PIER
In November, Petite ‘n Pretty brought mini makeovers to the Mattel Children’s Hospital Annual Party on the Pier. Proceeds raised at this very special fundraiser help high-priority programs that benefit children being treated at UCLA Mattel Children’s Hospital and around the world. And a party it was — with prizes all day, a line out the door, and back-to-back makeovers for patients and families of patients. “It was really rewarding,” says Caitie, our product developer and resident pro-MUA. “The kids and parents were so excited, and the makeovers made a difference! The kids lit up the minute they sat in the chair.”
5. 9021-SNOWING ON CHRISTMAS MORNING
As if Christmas morning isn’t magical enough all on its own, watching all the unboxings from our Sparkle Squad made it a Christmas we’ll never forget. Let it snow, shimmer, sparkle and shine all year round!
6. LAUNCHING OUR CLOUD MINE FRAGRANCE
We’re proud of all our launches, of course, but Cloud Mine felt extra special. We took the fruity-meets-floral cotton candy scent sweetening all our kid-friendly lip glosses and body glitters and bottled it up in rollerball fragrance that looks as dreamy as it smells. The cloud-shaped box and angel-hair packaging alone is to die for, but the real treat of this kids’ fragrance is the tie-dye swirl silicon sleeve wrapping the bottle — each one is unique and practically drop-proof! Cotton candy sweetness all day, every day? Yes, please!
7. GIA PINK GIVING JESSALYN GRACE A SPARKLY MAKEOVER
This moment with Jessalyn Grace and Gia Pink — our founder’s daughter, the inspiration behind our signature pink shade of 10K Shine Lip Gloss and Petite ‘n Pretty’s forever mini muse — will keep us laugh-crying for years to come. Watch ‘til the end for Gia’s YouTube famous “sparkles on your face” moment! Will somebody please get this mini MUA her own channel, already? Love you, Gia Pink. <3
8. DIY GLITTER SLIME RECIPES
We didn’t really get the whole slime obsession until we made our own homemade glitter slime using our Gen Glitters, water-based hair and body glitter that’s safe for kids, mess-free for parents. Now we can't stop making the stuff. Liquid gold glitter slime. Confetti-filled birthday slime. Mermaid-pink glossy slime. We’ve perfected the DIY slime recipe and will be taking it to every birthday party we’re invited to from here on out, thank you very much.
9. REAL HOUSEWIVES OF BEVERLY HILLS IRL
Shooting with Portia and Slate for our holiday campaign was already a dream come true. But to see Petite ‘n Pretty ON AN EPISODE of the Real Housewives of Beverly Hills IRL?! Filing that under best day ever. Head over to BravoTV to see the full episode with Kyle Richards, Teddi Mellencamp and a whole lot of sparkle ‘n snow!
10. THESE GRANDMAS...
And countless other moms, aunts, dads and advocates for young creatives who kept us going with their message of love and support! One of the things we love most about makeup is that self-expression and creativity really are very everybody and connect generations in inspiring ways!
11. LAUNCHING 9021-BUNGALOW!
Another launch that has us absolutely tickled pink (well, more peach really) is our most recent kids' safe palette, 9021-BUNGALOW! Eye & Cheek Palette. With it's buildable, bronzy shades ranging from understated mattes to saturated shimmers and dual-ended brush sized for kids, it's the perfect makeup palette for aspiring makeup artists looking for a little extra WOW in their sparkling summer looks.
12. MORE THAN 75K STRONG ON INSTAGRAM
None of these moments would have happened without all of you, SPARKLE SQUAD. Thanks for an incredible, unforgettable, sparkling year from the bottoms of our glitter-loving hearts. Let’s keep the momentum (and sparkle revolution) glowing and growing with safe kids' makeup for all young creatives who want to shine their way! Is that a new shade of 10K Shine they're holding? See you back on the ‘gram, Sunshines!