Redefining Pretty

The Only Beauty Routine You’ll Need This Summer
2023 makeup trends

The Only Beauty Routine You’ll Need This Summer

Everything You Need to Know About Cloud Mine
2021 makeup trends

Everything You Need to Know About Cloud Mine

Get the Look: Simple Spring Makeup
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Get the Look: Simple Spring Makeup

11 Fun Art Projects from Your Childhood That Kids Still Love Today
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11 Fun Art Projects from Your Childhood That Kids Still Love Today

12 Things We’ll Never Forget from Our First Year Making Safe Kids Makeup
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12 Things We’ll Never Forget from Our First Year Making Safe Kids Makeup

Why This Mom Made the Switch to Nut-Free Makeup for Her Daughter
Kid friendly makeup

Why This Mom Made the Switch to Nut-Free Makeup for Her Daughter

Should I Tell My Tween Daughter She’s Pretty?
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Should I Tell My Tween Daughter She’s Pretty?

That Fragrance You’ll Never Forget? Here’s Why, According to Our Resident Pediatric Pro
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That Fragrance You’ll Never Forget? Here’s Why, According to Our Resident Pediatric Pro

From Our Founder: Shouldn't Teen Makeup Be Safe?

From Our Founder: Shouldn't Teen Makeup Be Safe?