Redefining Pretty

Everything You Need to Know About Cloud Mine
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Everything You Need to Know About Cloud Mine

Get the Look: Simple Spring Makeup
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Get the Look: Simple Spring Makeup

11 Fun Art Projects from Your Childhood That Kids Still Love Today
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11 Fun Art Projects from Your Childhood That Kids Still Love Today

12 Things We’ll Never Forget from Our First Year Making Safe Kids Makeup
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12 Things We’ll Never Forget from Our First Year Making Safe Kids Makeup

Why This Mom Made the Switch to Nut-Free Makeup for Her Daughter
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Why This Mom Made the Switch to Nut-Free Makeup for Her Daughter

Should I Tell My Tween Daughter She’s Pretty?
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Should I Tell My Tween Daughter She’s Pretty?

That Fragrance You’ll Never Forget? Here’s Why, According to Our Resident Pediatric Pro
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That Fragrance You’ll Never Forget? Here’s Why, According to Our Resident Pediatric Pro

From Our Founder: Shouldn't Teen Makeup Be Safe?

From Our Founder: Shouldn't Teen Makeup Be Safe?

Stephanie Prosa on Creativity, Body Positivity & Choosing Safe Kids Makeup
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Stephanie Prosa on Creativity, Body Positivity & Choosing Safe Kids Makeup